Emotional Responses to Chinese Characters: Exploration for Simplified, Traditional Chinese and Japanese Typefaces

Chinese characters developed for the writing of and have adapted a number Asian languages. Basically, simplified forms are used in mainland China, Singapore, Malaysia. The corresponding traditional Taiwan, Hong Kong, Macau. They also remain key component Japanese known as kanji. In this study, we arrange information about development evolution typical typefaces Japanese. To explore relationships between emotions characters, 20 types were extracted kansei evaluation experiment was conducted people China Taiwan. Besides, collected emotional data to difference Particularly, it is found that widely Heiti, Songti, Kaiti, Taiwan opposite feelings classic contemporary. response these generally consistent Japan.